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Digital Marketing

How to Make in App Advertisements Effective

It is observed that most of the mobile app users prefer to download free apps rather than pay for registration – no matter how low the app is priced. It’s a challenge for app developers to monetize their mobile app in such cases. This is exactly where in App advertisements step in – they are the life of the freemium model of app monetization. Here are a few ways in which you can make your in App advertisements effective: Advertising strategy For in App advertising, ensure that the users are not forced to purchase in order to use the app’s functionality. This would invariably bring down the number of users for your app. Negative app ratings will increase and your...


Video content and its impact on sales

A video speaks louder than images and words (literally). Well, a one-minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing emails can boost click-through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online. Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales: Video content promotes brand recall A video – being both visual...


Define your purpose before you go digital

With consumers and businesses being constantly online, there’s no doubt that a big part of your marketing strategies is focused on digital marketing. But, when you are looking at growing your business, the sheer options that are available are overwhelming. There’s already so much to do – so, how should businesses maintain an agile digital strategy which is just enough to help them grow, but not too much to create chaos? To begin with, you must have a strategy that focuses on achieving your desired goal. Depending on the scale of your business, you might chalk out multiple goals too. It’s important to define the purpose of going digital before you dive in. Here are a few things to think...


Impact of Digital Marketing on Healthcare Industry

Impact of Digital Marketing on Healthcare IndustryHealthcare and medical industry have been impacted considerably by online trends and digital marketing and in a good way. The new trends spell out the future too! Digital marketing applies commercial marketing strategies for public health promotions and is known to be effective on a population level and that practitioners can contribute to its success too. Digital marketing in healthcare has immense potential to affect major social problems if well utilized. The “four Ps” of marketing (place, price, product, and promotion) stand in good stead in this regard as these methods include using behavioral theory for influencing patient behavior and induces receptivity of audiences to messages with credibility and likeability. Digital marketing relevant to healthcare: Communication channels have become two-way...