Digital Marketing

Multimedia the new dimension for your Online Marketing

Marketing is always a mix and match of different media to connect with and engage your target customers. Different market segments require different approaches. You may find that a complete marketing strategy includes a mix of social media, TV, print ads hoardings, kiosks, and other outdoor advertising options and the most effective option – multimedia – animation, games or videos. The ultimate aim is to attract customer attention and retain it long enough to convert.

Multimedia the new dimension for your Online Marketing

Videos and Multimedia

Sharing videos over the web is a great resource for businesses to establish a presence – particularly because of the number of people tuning in. According to statistics, Google\s many video sites accounted for 12.2 billion videos being viewed in a month (including YouTube) which accounted for the majority of the total. Well, businesses are using multimedia more and more in their marketing mix, here’s how you can begin without any delay:

  • Show how to use your product – ‘How to’ videos are something that is viewed most often. These videos are good for your business as well as your customers. Creating multimedia videos for showing how to use your products is a great way to begin.
  • Extend your client base – Multimedia is engaging and many times can be made interactive too. It is a great way to increase client base.
  • Entertain your customers – the entertainment value of multimedia videos cannot be ignored. Creating something to simply entertain your audience is a great way to keep them engaged with your brand – in a good way. It generates views that spark interests and result in product purchases.
  • Provide a unique service – Multimedia offers various interesting means to engage your customers via interactive videos and games and quizzes, etc. You can get as creative as possible to showcase your brand and grow your audience.

You can think of a number of innovative ways of using multimedia in your marketing mix. It’s as good as an assured way of engaging your potential audience and increasing conversions.


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