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Virtual Reality

Virtual reality is the next big advertising industry

Virtual Reality creates simulated, immersive computer generated experiences through software and wearable devices. The user’s settings and surroundings are replaced with the simulated ones. VR technology is also interactive and the user can interact with the simulated surroundings too. VR is growing and seeping into the marketing field too and is poised to become the next big channel for brand communication and advertising. Virtual Reality in advertising Innovations in the advertising industry have become a growing part of the VR market. Rather than a set of slogans and attractive images, marketing will now be all about selling an experience that influences buying decisions. Consumers will experience the product in an exciting new way prior to the purchase. This type of...

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XR (Extended Reality) Your New Shop

Extended Reality essentially includes all the environments created for human and machine interactions that combine the real and virtual worlds. These are generally generated by computer technology and wearables. It usually includes various forms such as Augmented reality (AR), Virtual Reality (VR) and Augmented Virtuality (AV). It is a superset which includes the entire spectrum from the complete real to the complete virtual. Its connotation lies in the extension of human experiences especially relating to the senses of existence and acquisition of cognition. The levels of virtuality range from partially sensory inputs to immersive virtuality, also called VR. With the continuous development in human–computer interactions, this connotation is still evolving. Let’s get clarity on everything that XR includes: Augmented Reality...

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VR Optimized WordPress themes

The way in which we experience and interact with technology has undergone a massive change ever since the advent of Virtual Reality (VR). Despite this fact, it has failed to burst into the mainstream – atleast not yet! VR today is limited to cardboard boxes that turn smartphones into virtual reality headsets. Developers however are pushing for VR standards for web browsers. Virtual Reality and the web are now getting closer and closer. So, what about website support for Virtual Reality? For successfully implementing Virtual Reality for the web, we need libraries that support it. WebVR is a JavaScript library that offers access to the Oculus Rift, HTC Vive, Samsung Gear VR and Google Cardboard on your web browser. Essentially...

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Virtual Reality will take over Sporting events and Concerts

Just a few years ago, the idea of creating a virtual or simulated environment that seemed life-like was an outlandish concept. However, today, the growth of virtual reality is guaranteed to have a transformational influence – especially in the live entertainment industry such as sporting events and concerts. The main reason is that it offers a distinctive experience, far beyond attending the event ‘live’. To put it simply, virtual reality is the creation (or re-creation) of a virtual environment that is presented to our senses in such a way that we can experience it as if we were really there. Three dimensional images are created that have the ability to change as the person moves around their environment. Here are...

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