Real Estate takes the Tech Revolution on the Road

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Real estate industry has seen notable changes over the past few years. The industry is fragmented and in numerous ways, and technology has still managed to revolutionize that way many real estate operations are conducted. Technology solutions are plenty and the desire to migrate from traditional means of working has dramatically increased recently.

Real Estate takes the Tech Revolution on the Road

Recently, the tech trends have completely swept the real estate industry

Virtual reality

VR or Virtual Reality is becoming more popular among consumers in the real estate industry. Realtors, who wish to provide their customers with great experiences while browsing properties for either purchase or rent, are taking advantage of Virtual Reality tools and 360-degree videos. These technologies offer 3D virtual tours for the properties right from their devices. These technology products incorporate videos, photos and the VR facilities allow users to navigate floor plans digitally. 3D home tours are becoming a convenient means for decision making for real estate consumers.


Cloud is another platform with a wide-ranging impact on the real estate sales process. Anyone who has ever purchased real estate, truly understands how lengthy and frustrating the process is. Thanks to the cloud and data management applications that operate on the cloud, the entire process – including the electronic signatures, the entire process can now be completed within minutes.


Blockchain gets a lot of attention and there is definitely a place for cryptocurrencies in real estate transactions. Blockchain technology’s security, transparency, and efficiency really matter when it comes to real estate buyers, sellers, and renters. These benefits will allow the industry to standardize and scale online transactions. Real estate transactions from a buyers or renters perspective are pretty mysterious. Once the offer is made, the process is not transparent to the buyer. Consumers are also not transparently track the offer too. Many times the agents are looked upon suspiciously because they cannot share any more details until the deal is final.

Technology will definitely aid the real estate industry because it helps reduce administrative costs, introduces transparency, auditability, data security, and overall efficiency.

Virtual Reality

Virtual reality is the next big advertising industry

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Virtual Reality creates simulated, immersive computer-generated experiences through software and wearable devices. The user’s settings and surroundings are replaced with the simulated ones. VR technology is also interactive and the user can interact with the simulated surroundings too. VR is growing and seeping into the marketing field too and is poised to become the next big channel for brand communication and advertising.

Virtual Reality in advertising

Innovations in the advertising industry have become a growing part of the VR market. Rather than a set of slogans and attractive images, marketing will now be all about selling an experience that influences buying decisions. Consumers will experience the product in an exciting new way prior to the purchase. This type of virtual experiences will be crucial for the luxury travel segment, transportation, hospitality and many more.

Especially since the immersive experiences invite participation from the users, advertisers will earn the audience’s trust by demonstrating a product or a service, rather than simply telling them about it. The two-way communication (virtual) will grab greater attention.

The advertisements that include VR will genuinely ‘delight’ customers in more ways than what traditional media could achieve.

What’s next?

In a world where consumers expect more value addition from products and services they purchase rather than just good deals, customer engagement with real – lifelike experiences has become all the more crucial for marketing.

Right now, the Virtual Reality spaces are quite unsaturated by advertising content. Brands are steadily moving towards adopting VR as a part of their marketing strategies. With the growing number of VR device owners, more and more brands will inevitably tap into this space. Brands should, however, understand that the user experience is largely dependent on the ad delivery and creating content that is impactful enough to engage the customer is an important factor. VR in advertising is poised to be the next big thing in advertising – if implemented right!

Augmented Reality

XR (Extended Reality) Your New Shop

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Extended Reality essentially includes all the environments created for human and machine interactions that combine the real and virtual worlds. These are generally generated by computer technology and wearables. It usually includes various forms such as Augmented reality (AR), Virtual Reality (VR) and Augmented Virtuality (AV). It is a superset which includes the entire spectrum from the complete real to the complete virtual. Its connotation lies in the extension of human experiences especially relating to the senses of existence and acquisition of cognition. The levels of virtuality range from partially sensory inputs to immersive virtuality also called VR. With the continuous development in human-computer interactions, this connotation is still evolving.

Let’s get clarity on everything that XR includes:

Augmented Reality (AR)

AR is a live direct or indirect view of a physical, real-world environment. The elements in this environment are “augmented” using computer-generated perceptual information across multiple sensory modalities. The overlaid sensory information is either constructive or destructive. It is perceived as an immersive aspect of the real environment. Augmented Reality alters one’s current perception of a real-world environment. On the other hand virtual reality replaced the real world environment with a simulated one. Augmented reality brings components of the digital world into a person’s perception of the real world not by simply displaying certain data, but by integrating immersive sensations that are perceived as natural parts of the environment itself.

Mixed Reality

Mixed reality is sometimes referred to as hybrid reality. It merges the real and virtual worlds to create a new environment where the physical and digital objects co-exist as well as interact in real time. Mixed reality takes place not only in the physical world or the virtual world. It is a complete mix of immersive technologies that bring the two worlds together.

Augmented Virtuality (AV) is the merging of the real world objects into the virtual world. It is basically a subcategory of mixed virtuality. Predominantly virtual spaces are integrated with physical elements and objects which can interact with each other. Real-world sensor information is used to control the virtual environment in real time.

Virtual Reality (VR) is a simulated environment generated by a computer that provides are a realistic experience. Although simulated, it provides a lifelike experience. By using virtual reality equipment, you can actually be a part of a virtual or imaginary environment.

With man and machine interactions increasing by the day, the future of technology definitely looks promising!

Virtual Reality

VR Optimized WordPress themes

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The way in which we experience and interact with technology has undergone a massive change ever since the advent of Virtual Reality (VR). Despite this fact, it has failed to burst into the mainstream – at least not yet!

VR today is limited to cardboard boxes that turn smartphones into virtual reality headsets. Developers, however, are pushing for VR standards for web browsers. Virtual Reality and the web are now getting closer and closer.

So, what about website support for Virtual Reality?

For successfully implementing Virtual Reality for the web, we need libraries that support it. WebVR is a JavaScript library that offers access to the Oculus Rift, HTC Vive, Samsung Gear VR and Google Cardboard on your web browser. Essentially this kind of libraries makes virtual reality available in regular web browsers rather than specialized apps.

These capabilities are already built in the nightly builds of Firefox and Chrome and their adoption is increasing by the day.

Now, imagine a site that provides information about different famous places. Instead of reading about it, you could actually experience these places virtually.

WordPress and Virtual Reality (VR)

WordPress just announced that all sites will now support virtual reality images and videos.

VR views help you embed 360-degree mono and stereoscopic images and videos into your WordPress site. It uses Google’s VR Views library which makes it compatible with Google Cardboard.  In order to handle the issues with responsive design, and users who do not have Google Cardboard, the plug-in defaults to a magic window that will work on any desktop or mobile browser – regardless of hardware. This magic window allows users to move their screens around to view the image in 360 degrees but lacks true virtual reality.

For WordPress, you will need the WP-VR-view plug-in. It lets you add the Google Cardboard compatible virtual reality media to your WordPress site. Smartphone users can easily move between the regular mode and take advantage of their VR hardware.

With the inclusion of virtual reality for WordPress blogs, virtual reality images, and videos, it seems that technology is already taking hold and is waiting to be accessible to everyone. A few years will see more widespread implementations of virtual reality – it’s only a matter of time.