How & Why to Increase Readability in UI Design

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User interfaces designed with care should be able to guide the users and take them from one logical place on your application or website to the other. If an app cannot do that, the users will leave and never return. In short, the user interface should be so easy to use and ‘readable’ that it conveys the right information, enabling users to recognize and get that information effectively and maximize the user experience. So, how can you maximize this readability in UI design? Well, the core of readability is the visual hierarchy and the core of visual hierarchy is the logicality. Ultimately, the logic that helps the user traverse your app is the key concept that affects or influences the readability.

Let’s understand Logicality

Logicality consists of a number of things such as dependencies, similarities, and differences. Dependencies usually mean that the contents from the lower levels belong to the contents from the upper levels. Similarities include the content on the same level and differences mean the content which does not belong to the same levels.

Let’s understand Visual Hierarchy

Once the logical relationships are established, creating a visual hierarchy gets easy. Building contrasts and organizing them to provide a decent visual hierarchy is the aim.

Some of the factors affecting visual hierarchy are:


Size is one of the most effective factors that help control visual hierarchy. The bigger the element, the higher the level – this concept works for both – text and images. Setting up of different sizes for the elements on different levels is very helpful to build basic infrastructure of visual hierarchy.

Font weight

Font weight is used to emphasize the text or reinforce the contrast. The bolder the text, the higher the level will be.


Adding colors help highlighting or to classify the information. The elements in different colors are more eye-catching. However, there should be a limited number of colors and remember to add them only to the necessary parts.


Altering the opacity enables you to build contrast in the UI.


Elements that are close to each other are regarded as a group. Proximity can help classify objects in a group. This improves information recognition and enables users to respond correctly.


Objects with a similar appearance are generally perceived as a group. They have similar functions and are on the same level.

Great readability makes the interaction between users and the interface smooth. Figuring out the logical relationships between the elements is the foundation of creating a clear visually appealing user interface!

Artificial Intelligence

AI is becoming the Company’s New User Interface UI

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Moving beyond being a backend tool, AI is taking on more sophisticated roles within technology interfaces. Today, AI (Artificial Intelligence) is poised to enable companies to improve the experience and outcome for every critical interaction. AI already plays a number of roles throughout the user experience. It extensively uses machine learning to guide user actions towards the best outcomes.

AI is becoming the Company’s New User Interface UI

It is not only capable of curating certain tasks and acts based on experiences, but also learn from every interaction and help suggest and complete new tasks. These sophisticated, yet intelligent experiences are a result of interactions that are simple and clear. This means that more and more businesses have started viewing AI as more than just a technological tool and are using it to bring more human-like interactions into the existing interfaces. If businesses want to do more than just keep pace, it’s become imperative that they adopt AI as the new UI for their business and with this kind of a role; AI is definitely poised to eventually become your digital brand.

Customers become more time engaged with your company’s AI than talking to their people.

  • As AI systems will represent the company’s brand in the same way that a customer service representative, customers can be delighted to leave a lasting impression.
  • Instead of interacting with one person at a time, an AI system can interact with an infinite number of people at once based on the skills built for it.
  • Not only can AI create and maintain a 100% consistent brand experience to each individual, and rapidly evolve the experience to react to any new product or strategy the enterprise wants to implement. This is a level of control that businesses have never had over their brands – with a new dimension and flexibility as well.
  • In order to bring to life the promise of AI across an interface, businesses must, however, redesign their existing systems to support the features and technical dependencies.

AI-based relationships transcend traditional transactions by building on the context of each separate interaction. AI will be a key enabler for an organization’s next generation of experiences.


Gain more mobile app engagement through redesigning your app

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Unless your mobile app is engaging enough for the users, there’s hardly any way you can expect any returns. Your mobile app must not only capture the user’s attention but also be captivating enough to urge the user to do more – like make a purchase or send an inquiry etc. In short, the revenue potential of your business can diminish if there is any dip in the user engagement. In an age where a large chunk of digital sales happen via mobile apps, user engagement and hence the app design have become a crucial factor for success.

Every design has a shelf life. Today, the most attractive and successful designs become outdated and obsolete tomorrow. As a business, you will need to adopt the new wave of design and include all the latest technologies, features, screen sizes and functionalities to improve the user experience with your app. Keeping your customer’s needs in mind is the best way to begin. So, as times change and trends change, it is always a good idea to consider redesigning your mobile app.

Tips for redesigning your mobile app to maximize user engagement

Tip 1: Keep app interfaces simple and conversational

Ensure that your user interface is not too cluttered. If it’s too cluttered, the user may not be able to understand and will surely walk away. Make your interface as simple and as intuitive as possible.

Tip 2: Speed of the app should be uncompromised

No one likes waiting. Well, if it’s a mobile app, the wait times are even more crucial. Never compromise the speed of your app. Even if it’s one of its kind apps, long waiting times can have an adverse effect on the user.

Tip 3: Give app interface a personalized touch

Based on the user’s attributes and purchase history, give your customers a personalized interface. This greatly improves their interest and usability too.

Tip 4: Keep the data section short and simple

It’s best to not ask the user to enter a large amount of data before they begin using your app. Entering data on a mobile phone is tedious and repeated requests for the same information is actually irritating. So, keep the data section simple.

Tip 5: Use the right typography

The typography used on your site can either make or break the overall user experience on your mobile app. Ensure that the text is neither too large nor too small, and is legible.

Tip 6: Keep your Call to Action buttons large

Even though small buttons give a prettier look than bigger ones on a mobile phone, make the call to action button big and comfortable enough for all the users.

Tip 7: Use push-notifications

Use constant communication with the application’s users to grab their attention and ask them to return to the mobile app after a set period. Push notifications can really make a difference.

Tip 8: Gamify your app

Adding a little fun in the app by making it more interactive will greatly improve the mobile app user engagement directly.


Your mobile application acts as a perfect tool that bridges the gap between your business and your customers. It’s a good idea to redesign your mobile application and take your business’ online presence to a new level.


How does UX matter for Mobile Apps?

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The mobile application you create must strike a chord with your users. The two main elements that can be used to achieve this are the UX and the UI.

What is UX and how does it impact your business?

User Experience involves a person’s behaviors, attitude and emotions while using a particular product or application. In order to design successful user experience, you need to take the time to ensure that every button on the screen is placed exactly where it should be or exactly where the user expects it to be. This allows the user’s muscle memory to naturally figure out – how to proceed through the app – logically without too much thought. Another aspect of a great UX is that it requires a serious dosage of strong information architecture – this ensures that the users do not end up in a dead end or aren’t forced to interact with the same data in multitude different ways.

What is UI and how does it help in creating a great user experience?

A well-designed user interface UI dictates the user’s navigation patterns through the application and is the basis of creating a great user experience. It plays an important role in the usability of the app. It includes both technical functions and visual cues.

The user experience, on the other hand, gives an overall impression of your business to the app. This part includes navigation, structure, content as well as the layout of the app. If your app is easy to navigate and use, it is sure to attract more and more users. When the app is usable and user-friendly, there are fewer chances of it being uninstalled by users.

To sum it up…

For an application to be successful there needs to be a perfect balance of both – UI and UX. The only interfaces that will last are those that have the capacity to keep their users engaged for a long time. Well, in today’s clutter of mobile applications, user loyalty has become an important parameter to beat the competition. If your users are comfortable interacting with your mobile app – your job is done!