Augmented Reality

How AR will help Real Estate Industry to grow?

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Augmented Reality has become popular technologies that are gaining traction in almost every industry. Some of the real estate agencies have already made use of this modern technology create refreshing and interactive demonstrations about their properties right to people’s mobile screens. Even though AR is just at the start of its path, augmented reality in real estate is already providing serious business opportunities. It has gained value as a marketing method and the tool encourages clients into conversations and in turn purchases. AR is beneficial to both real estate agents as well as customers.

How AR will help Real Estate Industry to grow

So, how does augmented reality aid real estate business?

  • AR offers excellent ways to provide visualization of their catalog. Plain text descriptions say very little about the property to the buyers. Photographs can put up a better show and give a realistic picture. 3D models are still better than images but can still be lacking in offering a complete presentation. Visiting the site could be too time-consuming and tiring!
  • Augmented Reality tools and AR mobile apps help combat all the above issues and enable you to experience the property like you would on-site. Without leaving the office, you can browse, compare and analyze various properties.
  • New marketing options: AR presents new opportunities in marketing for the real estate industry. AR is more interactive with features like geotags to locate items and to help customers discover themselves. Animated contact us options and call to actions give a better experience.
  • AR gives a clear understanding of the property as it gives a clear visualization of the property. You can accurately visualize large buildings and agents can show apartments to clients by adjusting the style, furniture, surroundings etc.
  • It offers better engagement so that customers get more interested and more involved to buy. One has a better chance of dealing with engaged potential customers and turning them into real ones.
  • Most real estate customers love to visit the property themselves before making a final decision. AR helps reduce exploratory visits to the site.

AR will definitely help the Real Estate industry to greatly improve customer experiences and ultimately progress in a positive direction.


How MLS Feeds Benefit Real Estate Industry?

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Today’s businesses are all conducted in a data-driven ecosystem. The businesses that truly succeed are those that can harness this data and channelize it in the right direction.

How MLS Feeds Benefit Real Estate Industry?

MLS or multiple listings service is a database and software used by real estate brokers, representing sellers under a listing contract to share the information about properties with other brokers who may represent potential buyers or wish to work with the seller’s broker to help the buyer for the property asset. The listing data stored in a multiple listing service’s databases is the proprietary information of the broker who has obtained a listing agreement with a property’s seller.

So, how does it aid the real estate industry?

The main benefit of MLS systems is that the subscriber may search and retrieve information about all homes for sale by all participating brokers. These systems also contain hundreds of fields of information about the features of each of the listed properties. The fields are determined by real estate professionals with knowledge in the local market space.

  • MLS keeps everyone from the broker, buyer, and seller on the same page. Better collaboration helps in better decision making and speeding up the process. It also introduces transparency and accountability.
  • MLS feeds to make sure that users get the most updated information about the properties.
  • Benefits for sellers: Sellers get greater exposure to their listing and the listing is shown to only those who are ready-to-buy. The deal can be sealed in a better and quicker way.
  • Benefits for buyers: As a buyer, the MLS system brings more choices and you can buy a home that fits your criteria and budget with greater ease.

Introducing MLS feeds to real estate websites has become one of the positive ‘must haves’ in the real estate industry. It has transformed the real estate industry business strategies and will definitely influence the buying and selling strategies in the future.