Effective use of Mobile Apps for the Services industry

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Businesses of all kinds have begun migrating from the physical world to the mobile realm. Whether it is a product or an eCommerce store or the service industry – mobile apps have found an irreplaceable place in the business world.

Effective use of Mobile Apps

Especially in the service industry mobile apps serve as an aid to the processes. It is essential however to understand which parts of the business needs to be converted into mobile apps and which will be unnecessary. Some mobile apps can directly be used to sell products or services to customers.

Here’s how mobile apps can be used effectively in the service industry:

Provide more value to customers

Especially in IT services, prompt answers to customer queries and customer service is of utmost importance. With Mobile Apps businesses could ensure that customers have instant access to help whenever required. This not only improves efficiency for the business but also ensures that customers are satisfied and hence remain loyal.

Build a stronger brand

Mobile apps offer regular interaction with customers and hence fosters trust among your existing customers. It also improves the awareness of your business and in turn help build a strong brand.

Connect better with customers

Unlike traditional means, customer service isn’t about face to face communication anymore. All your digital touch points matter. One of the most important of these is your mobile app. It keeps customers engaged, informed and satisfied. Mobile apps are becoming a true game changer in the service industry.

Statistics show that over 90% of the businesses plan to increase their technology investments in the next few years. Mobile apps form a greater share of these plans. After all, in the service industry, reaching out to maximum customers in the easiest way possible is the key to customer loyalty and retention and effective use of mobile apps will definitely help achieve this!


Why every mobile app needs to be an intelligent app

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The new genres of intelligent apps have become a fundamental step towards man-machine interactions. Applications that understand the ‘why’ behind the ‘what’ are considered as intelligent apps. Machine learning and data analytics are the backbones of such kind of an app ecosystem. This kind of an ecosystem essentially enables apps to suggest things, provide solutions or behave in a predictive way and in turn increasing efficiency. Intelligent apps have the ability to study user context and preferences, thereby predicting what users need. The main focus for businesses is the kind of experiences they want to deliver. When customer experiences need to be crafted intelligently, it requires the support of equally intelligent technology. Mobile apps have become the center point for customer interactions and each mobile app, if made intelligent enough, creates greater engagement and therefore greater customer satisfaction. Here’s what an intelligent mobile app can do for your brand:

  • They empower software to distinguish between relevant and irrelevant information.
  • They can notify us with solutions to our potential problems and can take action without having to wait for human intervention.
  • Intelligent apps also enable task automation and can perform a predictive analysis to take appropriate action.
  • Intelligent apps create greater customer engagement.
  • As a business, they help improve efficiency in daily operations too.

Intelligent apps include data intelligence systems that are enabled by Machine Learning and provide rich, interactive experiences for users. This is exactly why intelligent apps are not ‘nice to have’ anymore – they are a ‘must have’. A large part of building customer trust and loyalty depends on the kind of experiences they have with your brand. Make the most of it! So, when you think of a mobile app, also think of how you can harness the power of technology to include ‘intelligence’ as an integral part of the app.


How GDPR will affect the business in the App world

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The General Data Protection Regulation (GDPR) serves to protect data and allow citizens to exercise greater control over how organizations use their data. But, what’s in it for app developers? How will it affect businesses in the app world?

Here are some of the ways in which the data privacy policy and recent changes to the GDPR will most likely impact the app development process. It’s important that app owners understand how GDPR affects their products directly.

  • It’s crucial that your language in the end user license agreement of your product’s data privacy policy explicitly states that any data that the app collects will be securely stored within the app’s system.
  • The app owners should also focus on providing users with the option to delete their accounts and all the data associated with it from the system.
  • Some of the apps also rely on third parties for data analytics features. App owners of such apps must also ensure that these analytics packages are also compliant with the GDPR rules.
  • App owners must also re-evaluate their security protocols and the tools they use for the same. The manners in which passwords are stored also need to be in compliance with the GDPR rules.
  • Especially products and apps that serve the EU customers will need urgent revision and compliance with the GDPR policy. App owners can put temporary restrictions until the changes are made.

So, as app owners, businesses need to check their past projects and future app development projects to ensure that they prioritize compliance with GDPR and that data privacy policy changes.

It’s not only about following a new set of regulations. For most businesses, it’s about letting your customers know that you as a company value their privacy and are willing to take action to protect it.


How & Why to Increase Readability in UI Design

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User interfaces designed with care should be able to guide the users and take them from one logical place on your application or website to the other. If an app cannot do that, the users will leave and never return. In short, the user interface should be so easy to use and ‘readable’ that it conveys the right information, enabling users to recognize and get that information effectively and maximize the user experience. So, how can you maximize this readability in UI design? Well, the core of readability is the visual hierarchy and the core of visual hierarchy is the logicality. Ultimately, the logic that helps the user traverse your app is the key concept that affects or influences the readability.

Let’s understand Logicality

Logicality consists of a number of things such as dependencies, similarities, and differences. Dependencies usually mean that the contents from the lower levels belong to the contents from the upper levels. Similarities include the content on the same level and differences mean the content which does not belong to the same levels.

Let’s understand Visual Hierarchy

Once the logical relationships are established, creating a visual hierarchy gets easy. Building contrasts and organizing them to provide a decent visual hierarchy is the aim.

Some of the factors affecting visual hierarchy are:


Size is one of the most effective factors that help control visual hierarchy. The bigger the element, the higher the level – this concept works for both – text and images. Setting up of different sizes for the elements on different levels is very helpful to build basic infrastructure of visual hierarchy.

Font weight

Font weight is used to emphasize the text or reinforce the contrast. The bolder the text, the higher the level will be.


Adding colors help highlighting or to classify the information. The elements in different colors are more eye-catching. However, there should be a limited number of colors and remember to add them only to the necessary parts.


Altering the opacity enables you to build contrast in the UI.


Elements that are close to each other are regarded as a group. Proximity can help classify objects in a group. This improves information recognition and enables users to respond correctly.


Objects with a similar appearance are generally perceived as a group. They have similar functions and are on the same level.

Great readability makes the interaction between users and the interface smooth. Figuring out the logical relationships between the elements is the foundation of creating a clear visually appealing user interface!