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Machine Learning

Impact of ML in the Ecommerce industry

Impact of ML in the Ecommerce industryA lot has changed in the ecommerce industry over the past decade. Technology has been one of the most crucial drivers for these changes. With AI and machine learning becoming ever more integrated into our daily lives, ecommerce is not far from being influenced by machine learning. As ecommerce continues to grow by 20% every year, technology will keep playing an important role in how customers interact with online stores. Further, mobiles will be responsible for around 70% of the total ecommerce traffic. Artificial Intelligence and machine learning will enable handling of over 80% of the customer interactions. Here’s how machine learning will impact ecommerce in the near and distant future: Customer shopping experiences: Machine learning allows ecommerce businesses to...

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AI for Marketing & Sales: Your Friendly Chat Bot

One of the most recent buzzworthy technologies has been machine learning. AI and machine learning have completely changed the way people interact with businesses in the most simplistic ways – chatbots. Chatbots are a boon to businesses as they supplement human customer service requirements and help boost sales. These are typically the chat boxes that are seen on the bottom right corner of the screens to interact with website visitors and address some of the basic queries. Chatbots are rules based programs that respond to certain words and phrases with preprogrammed answers. Especially for customer service, they are capable of gathering some basic information. Advanced chatbots use machine learning to create more authentic and personalized user experience for users. These...

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How Data Science and R boost the business analytical model

Building a model for statistical analysis was a daunting task – playing around with C and C++ and painstakingly building a lengthy program. Even if one thing goes wrong, you would have to pull the whole thing down or start all over – a truly crushing realization. Thankfully, in the world of technology, things move quickly and in the world of statistical analysis, things have moved faster. It’s now possible to create a system for analyzing data that’s constantly adapting, evolving and improving. One of the best ways to do that is with R.   So, what exactly is R? R is a programming language with rich features and can be used for all kinds of data science, statistics and...

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Chatbots: AI for Sales and Marketing

Artificial Intelligence and Natural Language Processing has had a significant impact on the way chatbots are used in recent times. Chatbots today are extremely sophisticated and versatile tools that can help you automate a number of your business processes. They are awesome tools for helping with customer care queries. Apart from that, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Here are some ways chatbots can fit into your marketing strategy: A personalized experience Personalized interactions can completely alter the nature of any conversation. Chatbots integrate with social media and gather data about every single person that they interact with. So, these chatbots can be highly effective when interacting...

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