Information Technology

IT Services – Employee Welfare – How much is too much?

it work

Offering great benefits is the key to building a strong workforce. From health insurance to paid time off and flexible schedules companies have been on a constant endeavor to ensure employee retention. But, the effort to minimize costs incurred by the company while still satisfying employees still remains a constant battle.

IT Services

Employee benefits offer them with some amount of flexibility and freedom to work along with managing some aspects of their personal life. Companies compete to offer varied benefits so as to attract and retain top talent. Offering health insurance, paid time off, work from home options, HRA, performance-based incentives, professional development with training programs and workshops, wellness programs, pension plans, maternity and paternity leave, and the list goes on…. Well, in this blitz of completion and in the attempt to retain top talent, HOW MUCH IS TOO MUCH? Where should a company draw a line? Where is the golden mean – where companies are not completely drained off their funds while trying to keep their employees motivated enough?

Many small businesses worry that offering too many employee benefits will be too expensive for the business to bear. The truth is that you cannot afford not to offer benefits. Investing in employee welfare will definitely pay off in the long run. The trick of the trade is to strike a balance between welfare and the hole it drills in your pockets. There are many options out there. Choose the ones that are best suited to fit your work culture, long term goals, and your company policies. Employee welfare need not be so complicated! Simply take care of your employees before they rush out of the door – straight to your competitors!

After all, if you do not take care of your employees, your competitors will!

Artificial Intelligence

Effects of Deep Learning on IT Services

it work

Deep learning is finding its place in Artificial Intelligence and making AI more and smarter by the day. It involves the use of neural networks to improve speech recognition, vision and language processing in computers or robots etc.

Deep learning is finding

Deep learning – from being limited to the academic world, has now found an irreplaceable place in the tech world. In the tech world it enables machines to take on formerly human tasks such as translating, perceiving objects, voice recognition and lots more. It enables greater efficiency and innovation in the field of IT services.

  • Deep learning differs from machine learning in that it doesn’t require human operators to command the machine or translate its output. Deep learning is mostly unsupervised and aims to avoid the need for human intervention.
  • Deep learning supersedes other AI techniques at getting computers to pick up a variety of skills such as understanding photos, understanding sentences and responding with appropriate answers – even make suggestions or make questions more clear.
  • It’s inevitable that machines will take over engineers in most of the fields like IT services or for that matter even SEO. Although these fields do not stand to die soon, deep learning will definitely transform the way things work.
  • There are still many mysteries surrounding the field of deep learning and we haven’t yet tapped into its full potential to make IT services more efficient – with a human touch. It will definitely be an aid to any human interactions in the field of IT services.
  • Deep learning has immense potential in the field of IT services. It will definitely make the service industry more efficient, smart and powerful.

It’s time to embrace technology that makes machines that are smart and powerful enough to become a part of our daily lives and work. Deep learning is a future – ready technology and we need to harness it to our advantage.

Artificial Intelligence

Impact of ML in the Ecommerce industry

it work

A lot has changed in the ecommerce industry over the past decade. Technology has been one of the most crucial drivers for these changes. With AI and machine learning becoming ever more integrated into our daily lives, ecommerce is not far from being influenced by machine learning. As ecommerce continues to grow by 20% every year, technology will keep playing an important role in how customers interact with online stores. Further, mobiles will be responsible for around 70% of the total ecommerce traffic. Artificial Intelligence and machine learning will enable handling of over 80% of the customer interactions.

Impact of ML in the Ecommerce industry

Here’s how machine learning will impact ecommerce in the near and distant future:

Customer shopping experiences:

Machine learning allows ecommerce businesses to create more personalised customer experiences. Customers prefer to communicate with their favourite brands and ‘expect’ personalization in the communication. Machine learning can learn your shopping habits and preferences and hence offer more relevant suggestions and other communications.

Search results:

Improving search-results means more business for ecommerce stores. Machine learning can improve ecommerce search results by taking into account personal preferences and purchase history. Machine learning can create search ranking based on the relevance of the page for that particular user – unlike the traditional search methods that uses keywords.


Artificial intelligence can use not only customer’s digital data, but also analyse their in-store behaviour. Face recognition software will be used to re-target the ads for that latest product you checked out in-store.

Product recommendations:

Machine learning can be used in ecommerce to recommend products according to patterns in customer’s shopping behaviour. This helps increase conversions.

Marketing guide:

Machine learning can recognize patterns and predict trends so that businesses can find out what people respond to, what can be changed and what can be entirely eliminated from the marketing campaigns. This helps maximise returns on a marketing campaign.

Price Optimization:

Machine learning algorithms can help collect information regarding pricing trends, competitor’s prices and demand for various items – and combine this information with customer behaviour to determine the best price for each of your products.

There are a lot of exciting opportunities for machine learning in ecommerce and it’s becoming a means of improvement in online retail. It makes selling online more effective and rewarding.

Gaming Solutions

Start Up Gaming Companies need to know why UNITY?

it work

Startup companies that are looking at growing in the gaming space need to pick the right tools for development. Tools that will enable rapid development with a quicker go to market strategy. Of all the frameworks that have been used for games development, Unity 3D has been widely adopted by those who are just starting out as well as by those who are pros.

Start Up Gaming Companies need to know why UNITY

Especially if you are a startup, here’s what you need to know about using Unity for your gaming development projects:

Has an all in one editor: Unity 3D has an inbuilt powerful and easy to use an editor that is a complete package in itself. It is loaded with features and is extremely flexible to enable developers to get creative with the games they develop. It has a play mode for testing the code immediately. It also has storytelling tools and enlightens powered global illumination. Other great features include advanced memory profiling, re-targetable animations and a lot of new options for games development.

It’s cross-platform: Being cross-platform, you are not bound to a single platform, making it a great choice for those starting out. It saves time, resources and of course money! It is a powerful platform and can be used to develop games across all the major platforms such as mobile, console, desktop and TV and AR as well as VR.

Play Mode: The play mode enables you to preview your game within the tool itself and it’s one of the finest tools for speedy unvarying redaction. Once you press play, you can find all the misfunctions and bugs instantly without having to wait for a separate process for testing and feedback

Features to develop multiplayer games: It is a powerful tool to create real-time- networked games. These games are quick to implement and extremely customizable. They can also be scaled as the players and features are improved.

Unity 3D is definitely one tool to take a look at if you are a startup trying to make it big in the gaming space.