Digital Marketing

Important things printers should analyze before using Web to Print

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Web to print is used by many. But, very few understand how beneficial it is and how technology is used for the benefit of businesses.

So, what exactly is Web to Print?

Web to Print companies provides online tools for creating consistent printing jobs throughout your organization. But, before you decide whether Web to Print is good for your organization, it is essential to have a clear objective for implementing it. What problems are you planning to solve with implementing it? Lots of questions? Well, here are a few pointers to begin with:

  • A web to print solution helps increase efficiency because it offers company wide, standardized printed materials.
  • It makes it easy to manage print materials and brings consistency to all your marketing communications.
  • The web portal provides the ability to control who has access to what files. It also enables the administrators to control who can edit the files and to what level.
  • Along with efficiency, it is also very cost-effective.
  • It makes global changes easy
  • It enables new hires to order their own materials.
  • Managing Print Marketing Campaigns is very easy
  • Reduces the turnaround time for the printing process

Streamlining the entire printing process for your organization and making marketing tasks easy, web-to-print is a great option for organizations large and small. It gives you greater control over the designs and makes it easy to get the most with fewer efforts. It’s more than just a file transfer to printer kind of software – it is a complete solution for your organization to drive efficiency, reduce costs, and simplify the entire printing process. Standardization, centralized communication, maintaining corporate identity, and brand assets all become easier with a w2P application.

Digital Marketing

How design plays a part in your marketing efforts

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The centerpiece of any marketing campaign is the imagery. The graphics design makes the ad impactful – or not. A strong graphic is pivotal in deciding the fate of any marketing campaign. The best message or the amount you spend carries no value unless it has an eye-catching, attention grabbing design that lures customers to actually read the message. It acts as the first filter in the campaign – to just get the customers through the door. After they are there you can rely on your messaging and communication and interactions to convert!

Here’s why your design is so important:

Awareness: Marketing campaigns are about raising awareness of a brand or a product. Each campaign is built to attract a new audience. A poor ad design to place a barrier right there. A perfectly crafted design on the other hand could portray the business’ professionalism, quality, and build trust too.

Reflects you: A good design is a reflection of your business. If your ad design is messed up, your business looks messed up. If your ad design has flaws, your business is perceived as not having attention to detail. On the other hand, if your ad design or flyer design is perfect it makes a very good first impression on your customers. 

Messaging: Ad design also plays an important role in messaging. The more impactful the design, the more strong the message will be. The design and the message go hand in hand and together make or break the marketing campaign. If the design is good your audience will at least care enough to stop and take a look at the message! 

Conversions: A strong design could even deliver conversions. With a call to actions placed strategically in the design, your marketing campaign could see better results in terms of conversions. 

Great designs will not only attract customers and raise awareness of your brand but will also help your brand to be seen in the right perspective by your customers.

Digital Marketing

Multimedia the new dimension for your Online Marketing

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Marketing is always a mix and match of different media to connect with and engage your target customers. Different market segments require different approaches. You may find that a complete marketing strategy includes a mix of social media, TV, print ads hoardings, kiosks, and other outdoor advertising options and the most effective option – multimedia – animation, games or videos. The ultimate aim is to attract customer attention and retain it long enough to convert.

Multimedia the new dimension for your Online Marketing

Videos and Multimedia

Sharing videos over the web is a great resource for businesses to establish a presence – particularly because of the number of people tuning in. According to statistics, Google\s many video sites accounted for 12.2 billion videos being viewed in a month (including YouTube) which accounted for the majority of the total. Well, businesses are using multimedia more and more in their marketing mix, here’s how you can begin without any delay:

  • Show how to use your product – ‘How to’ videos are something that is viewed most often. These videos are good for your business as well as your customers. Creating multimedia videos for showing how to use your products is a great way to begin.
  • Extend your client base – Multimedia is engaging and many times can be made interactive too. It is a great way to increase client base.
  • Entertain your customers – the entertainment value of multimedia videos cannot be ignored. Creating something to simply entertain your audience is a great way to keep them engaged with your brand – in a good way. It generates views that spark interests and result in product purchases.
  • Provide a unique service – Multimedia offers various interesting means to engage your customers via interactive videos and games and quizzes, etc. You can get as creative as possible to showcase your brand and grow your audience.

You can think of a number of innovative ways of using multimedia in your marketing mix. It’s as good as an assured way of engaging your potential audience and increasing conversions.

Digital Marketing

Social Media Marketing For Big Brands

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Social media has been around for over 40 years, but it’s just a little over a decade ago, that it has been successfully used as a marketing tool for both big brands and small. Branding used to be focused on print media and TV ads. Social media has recently played a very important role in building brand recognition. Branding is – how you make your customers feel. For Big brands, it is all the more important to align their social media strategies with the strategies they have been building on for years. Social media is also a very different platform altogether.

Social Media Marketing for Big Brands

Let’s take a look at how big brands can use social media for marketing:

Posting Daily

Posting content daily ensures constant user engagement with your brand. If you are not posting content daily, you risk the chance of losing both engagement and customers.

Boosting Posts

Organically, probably only 10% of your followers see what you post on social media. So, how do you build your brand and keep people engaged if they aren’t even seeing your posts? The answer: boost posts!

Using The Right Creative

80% of the people remember what they see than what they read or hear. So, make sure that you are posting the right creative for your social media posts.

Conversion Ads

Create Ads on social media that are specifically meant for targeting those people who will click and convert. Optimizing ads for conversions is definitely one way to get to those customers who actually wish to engage with your brand.

Growing Followers (organic and paid)

There are two ways of growing followers – organically and with paid ads. Facebook also has a page like a campaign to grow your followers. So, share amazing content and target it to the right audience.

Monitor Daily

Blindly posting every day will not help. Make sure that you monitor daily and check insights to check progress.


It’s important to have several touchpoints with your customers to warm them up to your brand. It’s a process until they finally turn into loyal customers. Retargeting ads and posts could do the trick.

So, whether a big brand or small, it’s essential that you have your social media strategies planned in advance. This will give you leverage over the other brands and keep your customers returning and loyal.