Digital Marketing

Social Media Marketing For Big Brands

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Social media has been around for over 40 years, but it’s just a little over a decade ago, that it has been successfully used as a marketing tool for both big brands and small. Branding used to be focused on print media and TV ads. Social media has recently played a very important role in building brand recognition. Branding is – how you make your customers feel. For Big brands, it is all the more important to align their social media strategies with the strategies they have been building on for years. Social media is also a very different platform altogether.

Social Media Marketing for Big Brands

Let’s take a look at how big brands can use social media for marketing:

Posting Daily

Posting content daily ensures constant user engagement with your brand. If you are not posting content daily, you risk the chance of losing both engagement and customers.

Boosting Posts

Organically, probably only 10% of your followers see what you post on social media. So, how do you build your brand and keep people engaged if they aren’t even seeing your posts? The answer: boost posts!

Using The Right Creative

80% of the people remember what they see than what they read or hear. So, make sure that you are posting the right creative for your social media posts.

Conversion Ads

Create Ads on social media that are specifically meant for targeting those people who will click and convert. Optimizing ads for conversions is definitely one way to get to those customers who actually wish to engage with your brand.

Growing Followers (organic and paid)

There are two ways of growing followers – organically and with paid ads. Facebook also has a page like a campaign to grow your followers. So, share amazing content and target it to the right audience.

Monitor Daily

Blindly posting every day will not help. Make sure that you monitor daily and check insights to check progress.

Retargeting

It’s important to have several touchpoints with your customers to warm them up to your brand. It’s a process until they finally turn into loyal customers. Retargeting ads and posts could do the trick.

So, whether a big brand or small, it’s essential that you have your social media strategies planned in advance. This will give you leverage over the other brands and keep your customers returning and loyal.

Data Security

Things you need to know about GDPR and its Compliance

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Our lives are ‘digital’ by all means. We search online, shop online and while we do all these routine daily ‘online’ tasks, we rarely think that we are leaving our digital footprint online. These are the impressions we leave online and are permanent and public records that can be easily recovered or retrieved. So, this leaves a lot of scope for misuse or even actual data theft. Personal data that users store in digital spaces is therefore at a risk.

This is exactly where GDPR (General Data Protection Regulation) comes into action. GDPR brings with it a unified approach to solve this and defines clearer requirements and highlights what ‘personal data’ is, and also defines steeper penalties for not being compliant.

So, what does it mean for a user and how does it impact businesses?

As a user, GDPR allows you more control over how your data is collected and used. It also allows you to delete or edit any data at any time for any reason.

As a business, GDPR insists that you receive clear consent to collect and use personal data as well as what kind of data you are collecting and how long you’re keeping it. This essentially means that you as a business are more accountable for the safety of the data you collect and must be able to demonstrate compliance. There will be severe penalties for data breaches and if anything you collect is used to identify a person in any way.

If your business collects user data in any form, it entitles them to know the following:

  • What data is being collected
  • How is it kept
  • For what purposes is it collected
  • How long you’re keeping it

These rights apply regardless of where the data is processed and where the company is established.

As a business, it is hence important to gain clarity on the information you hold and why. It’s essential to know why you need to process such data. It’s the responsibility of an organization to determine how you will acquire and revoke individuals’ consent to share the data, edit it and remove it if required.

How will GDPR impact online marketing and advertising?

GDPR and the changes in the privacy policy will change the perspective of online marketing and advertising. Well, as per the regulations, the marketers and advertisers cannot gather personal user data and use it for business purposes without their consent. In such a scenario, lead generation and email databases could be one of the modes of data breaches. So, there will have to be featured for ‘opt-ins’ and users will have the choice to stay or leave!

GDPR will bring about a lot of changes in the way data is processed in the ‘online’ business spaces.

Digital Marketing

How to Make in App Advertisements Effective

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It is observed that most of the mobile app users prefer to download free apps rather than pay for registration – no matter how low the app is priced. It’s a challenge for app developers to monetize their mobile app in such cases. This is exactly where in App advertisements step in – they are the life of the freemium model of app monetization.

Here are a few ways in which you can make your in App advertisements effective:

Advertising strategy

For in App advertising, ensure that the users are not forced to purchase in order to use the app’s functionality. This would invariably bring down the number of users for your app. Negative app ratings will increase and your app’s popularity will go down. You’re in App advertising needs to be such that it generates revenue for you and at the same time entertains and engages the audience.

Transparency

In-App purchases must stick to the rule of conduct and the model should be completely honest, transparent. Especially the apps that cater to the younger generation and children, should have stricter rules. Transparency and honesty about the features and functionality of your app help build trust.

The malware menace

It’s always a good idea to conduct some research and choose the right mobile ad networks to partner with. The last thing you want is your awesome app being distributed along with a malware advertisement.

After all, the success of your app in any app store depends entirely on the user acceptance of your app. If the users feel they can trust your app, they will not only download it but also trust the in-App advertisements that you send out.

If users find flaws in the in-App advertisements, they will definitely get rid of the app. So, don’t let your awesome app be flawed due to the in-App advertisements that you include. Keep your in App ads as clean and simple as possible and ensure that you create a great experience for your users!

Content Marketing

Video content and its impact on sales

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A video speaks louder than images and words (literally). Well, a one-minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing emails can boost click-through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales:

Video content promotes brand recall

A video – being both visual and auditory is easier for many users to remember, than text-based content. When customers watch a video, they remember your marketing content better and hence your brand. This translates to more sales and leads.

Videos help boost your site’s SEO

65% of the decision makers are redirected to the website to view the branding video. This will definitely improve your site’s SEO efforts by driving more and more people to your homepage.

Videos help build trust

Trust is the foundation of all relationships – even in business. So, building trust should be a goal on its own. A video is a great medium to engage users, build conversations and ignite emotions. It has a powerful impact on sales.

Videos engage even the laziest buyers

A video is super easy to understand and consume. In today’s busy life, no one has the time to read long product descriptions and service offerings. A video of your product in action should be just enough for decision-makers to take quick decisions. Videos have the potential to capture a wide audience – even the laziest ones!

Videos can be a powerful medium for marketing and improving sales. They are more affordable and are easy to spread too. Advertising at minimal costs, building trust and business relationships and boosting your site’s SEO and conversion rates was never so easy!