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Digital Marketing

Things you need to know about GDPR and its Compliance

Our lives are ‘digital’ by all means. We search online, shop online and while we do all these routine daily ‘online’ tasks, we rarely think that we are leaving our digital footprint online. These are the impressions we leave online and are permanent and public records that can be easily recovered or retrieved. So, this leaves a lot of scope for misuse or even actual data theft. Personal data that users store in digital spaces is therefore at a risk. This is exactly where GDPR (General Data Protection Regulation) comes into action. GDPR brings with it a unified approach to solve this and defines clearer requirements and highlights what ‘personal data’ is, and also defines steeper penalties for not being...

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How to make in App advertisements effective

It is observed that most of the mobile app users prefer to download free apps rather than pay for registration – no matter how low the app is priced. It’s a challenge for app developers to monetize their mobile app in such cases. This is exactly where in App advertisements step in – they are the life of the freemium model of app monetization. Here are a few ways in which you can make your in App advertisements effective: Advertising strategy For in App advertising, ensure that the users are not forced to purchase in order to use the app’s functionality. This would invariably bring down the number of users for your app. Negative app ratings will increase and your...

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Video content and its impact on sales

A video speaks louder than images and words (literally). Well, one minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing mails can boost a click through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online. Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales: Video content promotes brand recall A video – being...

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Define your purpose before you go digital

With consumers and businesses being constantly online, there’s no doubt that a big part of your marketing strategies are focused on digital marketing. But, when you are looking at growing your business, the sheer options that are available are overwhelming. There’s already so much to do – so, how should businesses maintain an agile digital strategy which is just enough to help them grow, but not too much to create a chaos? To begin with, you must have a strategy that focuses on achieving your desired goal. Depending on the scale of your business, you might chalk out multiple goals too. It’s important to define the purpose of going digital before you dive in. Here are a few things to...

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