Data Security

Things you need to know about GDPR and its Compliance

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Our lives are ‘digital’ by all means. We search online, shop online and while we do all these routine daily ‘online’ tasks, we rarely think that we are leaving our digital footprint online. These are the impressions we leave online and are permanent and public records that can be easily recovered or retrieved. So, this leaves a lot of scope for misuse or even actual data theft. Personal data that users store in digital spaces is therefore at a risk.

This is exactly where GDPR (General Data Protection Regulation) comes into action. GDPR brings with it a unified approach to solve this and defines clearer requirements and highlights what ‘personal data’ is, and also defines steeper penalties for not being compliant.

So, what does it mean for a user and how does it impact businesses?

As a user, GDPR allows you more control over how your data is collected and used. It also allows you to delete or edit any data at any time for any reason.

As a business, GDPR insists that you receive clear consent to collect and use personal data as well as what kind of data you are collecting and how long you’re keeping it. This essentially means that you as a business are more accountable for the safety of the data you collect and must be able to demonstrate compliance. There will be severe penalties for data breaches and if anything you collect is used to identify a person in any way.

If your business collects user data in any form, it entitles them to know the following:

  • What data is being collected
  • How is it kept
  • For what purposes is it collected
  • How long you’re keeping it

These rights apply regardless of where the data is processed and where the company is established.

As a business, it is hence important to gain clarity on the information you hold and why. It’s essential to know why you need to process such data. It’s the responsibility of an organization to determine how you will acquire and revoke individuals’ consent to share the data, edit it and remove it if required.

How will GDPR impact online marketing and advertising?

GDPR and the changes in the privacy policy will change the perspective of online marketing and advertising. Well, as per the regulations, the marketers and advertisers cannot gather personal user data and use it for business purposes without their consent. In such a scenario, lead generation and email databases could be one of the modes of data breaches. So, there will have to be featured for ‘opt-ins’ and users will have the choice to stay or leave!

GDPR will bring about a lot of changes in the way data is processed in the ‘online’ business spaces.


Mobile Security Tweaks For Enterprise Data

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As more and more employees go mobile every day, enterprises find it increasingly difficult to keep the security knots tight and save the enterprise data from being compromised due to cyber attacks. Employees using mobile devices also access data and sensitive information that is stored on enterprise servers and cloud. But, cyber attackers pave their way through backend systems and the cloud.

Some of the mobile apps intentionally pull data from mobile devices. This information is usually user location, calendar entries, access to iCloud storage, etc. Enterprise data that is accessed through such phones are at a huge risk of leaks. Mobile apps are considered as the easiest targets for security breaches and enterprise data theft. Even certain legitimate apps are of high risk when it comes to enterprise data. Here are a few mobile security tweaks for securing your enterprise data

Connect to secure networks              

When you use the same mobile device for work and home and other public places, it’s not a practical choice to connect to public wi-fi. Unsecured wi-fi is always a threat and data can be easily intercepted.

Downloading apps from app stores

Downloading third-party apps is the easiest way to put your mobile device and enterprise data it is connected to – at risk. It is advised to download only legitimate apps from app stores.

Prevent your device from getting rooted

Although this feature allows more access and control over your device, it also allows unsigned apps to access your data and leaves your device vulnerable.

Data protection measures

Mobile OS such as Android and iOS come with preinstalled security measures. There are also ways in which you can encrypt your device and protect confidential information as well as corporate data.

Security apps

It’s always recommended to use security apps specifically those that offer anti-theft features such as remote wipe out, tracking as well as locking.

Strengthen passwords and permissions

Passwords and app permissions are a great way of limiting access to the apps that have confidential information.

Caution and care definitely bring down the threat and keeps your enterprise data more safe and secure.

Data Security

Combine Data Security with Digital Ethics and With Customer Trust

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In this digital economy, trust has become the cornerstone that supports seamless data sharing that fuels their operations. Trust in the business world is – as difficult to build as it is easier to lose. Digital trust plays a major role in gaining and sustaining market share and customer retention. Lack of security and ethical controls drives customers and businesses away and is a strategic risk – it leads to loss of reputation.

Especially as enterprises are growing at such a rapid rate – their data is growing too. Products are launched rapidly and data is collected at a fast pace and stored in the cloud using data storage technologies. This data can be analyzed and used to personalize customer interactions and connect with business partners to form an ecosystem.

Security and digital ethics are hence paramount to build customer trust.  Here are a few things to remember:

  • It’s important to combine technology, ethics, and transparency to gain a market edge.
  • Businesses should make data storage fully secure and compliant
  • They should make the use of personal data transparent to consumers.
  • Re-evaluate their policies and overhaul data privacy to gain a competitive benefit of retaining customer trust, along with operational improvements that come from data-security transformation.
  • Businesses must evaluate moral problems related to data, algorithms and corresponding practices in order to formulate and support morally good solutions.

Business values and ethics are gaining more and more important in the digital world. Making use of the best possible solutions to ensure that your customers and business partners feel the ‘trust’ should be the prime focus for every business. Business success in this digital era depends on how businesses reduce risks and provide unprecedented control over data throughout its life cycle. The ability to build digital trust is the key differentiation in this digital economy.