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Video content and its impact on sales

A video speaks louder than images and words (literally). Well, a one-minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing emails can boost click-through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online. Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales: Video content promotes brand recall A video – being both visual...

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