Content Marketing

Video content and its impact on sales

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A video speaks louder than images and words (literally). Well, a one-minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing emails can boost click-through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales:

Video content promotes brand recall

A video – being both visual and auditory is easier for many users to remember, than text-based content. When customers watch a video, they remember your marketing content better and hence your brand. This translates to more sales and leads.

Videos help boost your site’s SEO

65% of the decision makers are redirected to the website to view the branding video. This will definitely improve your site’s SEO efforts by driving more and more people to your homepage.

Videos help build trust

Trust is the foundation of all relationships – even in business. So, building trust should be a goal on its own. A video is a great medium to engage users, build conversations and ignite emotions. It has a powerful impact on sales.

Videos engage even the laziest buyers

A video is super easy to understand and consume. In today’s busy life, no one has the time to read long product descriptions and service offerings. A video of your product in action should be just enough for decision-makers to take quick decisions. Videos have the potential to capture a wide audience – even the laziest ones!

Videos can be a powerful medium for marketing and improving sales. They are more affordable and are easy to spread too. Advertising at minimal costs, building trust and business relationships and boosting your site’s SEO and conversion rates was never so easy!