Artificial Intelligence

6 Technology Trends of 2020 That You Need to Know to Live an Easier Life

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What good is technology if it does not make life easy? The most complex algorithms are most often aimed and simplifying some or aspects of our lives. Here are a few technology trends in 2020 that you need to know to live an easier life!

6 Technology Trends of 2020 That You Need to Know to Live an Easier Life

Immersive Experience through Virtual Reality and Augmented Reality

Virtual reality is the creation of a simulation of a conceptual or a real environment with which users can interact. While Augmented Reality enables amplification of objects to add additional information. Both these technologies not only engage customers with meaningful interactions but offer an immersive experience that blurs the difference between the simulated world and the physical world.

5G

This is the next generation communication network technology that includes faster data rates and greater capacity. It promises a rich, reliable and hyper-connected world.

Blockchain

Blockchain is a time-stamped series of immutable records of data that is managed by a cluster of computers not owned by any single entity. Each of the blocks is secured and bound to each other by using cryptic principles – hence the name blockchain. It is extremely secure and does not have any centralized authority. It is immutable, meaning once something has been entered into the system it cannot be tampered with – making the system all the more desirable in the fields of finance, etc.

Artificial Intelligence

Artificial intelligence helps build smart machines that are capable of performing tasks that typically require human intelligence.

Internet of Things (IoT)

The internet of Things (IoT) is getting more and more advanced by the day. It’s not only getting smarter but is revolutionizing the way things work from the way we travel to the way we manage to the way we shop – everything!

Easier Conversation with Devices

Technology trends also have seeped into daily conversations. Communication devices get smarter and conversations become easier. Features to record conversations set reminders and organize business and personal conversations make the entire communication more manageable.

Technology has its own charm. It makes life easy and we embrace it without a question!

Augmented Reality

How is AR Revolutionizing Advertising?

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AR as we know it isn’t just about games. It goes far beyond gaming and entertainment. It has breathtaking prospects in many other industries too. Right from education, healthcare to construction, AR has now found its place in advertising too and will surely change the way traditional or digital advertising works. AR makes advertising interactive and allows marketers to reach out to customers in totally new ways.

How is AR Revolutionizing Advertising

Here are a few ways in which AR (Augmented Reality) is revolutionizing advertising:

AR advertisements create an emotional connection

AR (Augmented Reality) ads are more immersive which essentially means that they help marketers create an emotional connection with the audience. Unlike images or banners, (that are static), AR ads are more interactive and life-like. Customers can even interact with them. While interacting, customers feel like they are playing an engaging video game. This builds an emotional connect and encourages them to make purchases. It’s a great tool to increase brand awareness. People typically recall ads with positive associations.

It is money saving

Although digital ads are now a thing, traditional print ads are far from obsolete. But, placing ads in magazines could be rather expensive. AR advertising could be far more affordable and far more immersive than print advertising. The cost of AR ads varies according to quality, so be sure to understand pricing too.

It helps boost sales

AR ads help marketers increase sales volume. For example, virtual try-on for eCommerce stores or for try-on for sunglasses, etc.

Improves hyperlocal advertising

Digital ads use machine learning algorithms to analyze user behavior and interests and recommend the right products and services to people. AR ads offer marketers a better opportunity. Unlike traditional ads, AR ads are truly immersive and can show customers objects right on the customer’s smartphone. Customers are not only informed about the places of their interest but also guides you too.

AR is extremely useful in the advertising industry and can definitely create new opportunities for marketers to generate more leads and sales!

Augmented Reality

How AR will help Real Estate Industry to grow?

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Augmented Reality has become popular technologies that are gaining traction in almost every industry. Some of the real estate agencies have already made use of this modern technology create refreshing and interactive demonstrations about their properties right to people’s mobile screens. Even though AR is just at the start of its path, augmented reality in real estate is already providing serious business opportunities. It has gained value as a marketing method and the tool encourages clients into conversations and in turn purchases. AR is beneficial to both real estate agents as well as customers.

How AR will help Real Estate Industry to grow

So, how does augmented reality aid real estate business?

  • AR offers excellent ways to provide visualization of their catalog. Plain text descriptions say very little about the property to the buyers. Photographs can put up a better show and give a realistic picture. 3D models are still better than images but can still be lacking in offering a complete presentation. Visiting the site could be too time-consuming and tiring!
  • Augmented Reality tools and AR mobile apps help combat all the above issues and enable you to experience the property like you would on-site. Without leaving the office, you can browse, compare and analyze various properties.
  • New marketing options: AR presents new opportunities in marketing for the real estate industry. AR is more interactive with features like geotags to locate items and to help customers discover themselves. Animated contact us options and call to actions give a better experience.
  • AR gives a clear understanding of the property as it gives a clear visualization of the property. You can accurately visualize large buildings and agents can show apartments to clients by adjusting the style, furniture, surroundings etc.
  • It offers better engagement so that customers get more interested and more involved to buy. One has a better chance of dealing with engaged potential customers and turning them into real ones.
  • Most real estate customers love to visit the property themselves before making a final decision. AR helps reduce exploratory visits to the site.

AR will definitely help the Real Estate industry to greatly improve customer experiences and ultimately progress in a positive direction.

Augmented Reality

XR (Extended Reality) Your New Shop

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Extended Reality essentially includes all the environments created for human and machine interactions that combine the real and virtual worlds. These are generally generated by computer technology and wearables. It usually includes various forms such as Augmented reality (AR), Virtual Reality (VR) and Augmented Virtuality (AV). It is a superset which includes the entire spectrum from the complete real to the complete virtual. Its connotation lies in the extension of human experiences especially relating to the senses of existence and acquisition of cognition. The levels of virtuality range from partially sensory inputs to immersive virtuality also called VR. With the continuous development in human-computer interactions, this connotation is still evolving.

Let’s get clarity on everything that XR includes:

Augmented Reality (AR)

AR is a live direct or indirect view of a physical, real-world environment. The elements in this environment are “augmented” using computer-generated perceptual information across multiple sensory modalities. The overlaid sensory information is either constructive or destructive. It is perceived as an immersive aspect of the real environment. Augmented Reality alters one’s current perception of a real-world environment. On the other hand virtual reality replaced the real world environment with a simulated one. Augmented reality brings components of the digital world into a person’s perception of the real world not by simply displaying certain data, but by integrating immersive sensations that are perceived as natural parts of the environment itself.

Mixed Reality

Mixed reality is sometimes referred to as hybrid reality. It merges the real and virtual worlds to create a new environment where the physical and digital objects co-exist as well as interact in real time. Mixed reality takes place not only in the physical world or the virtual world. It is a complete mix of immersive technologies that bring the two worlds together.

Augmented Virtuality (AV) is the merging of the real world objects into the virtual world. It is basically a subcategory of mixed virtuality. Predominantly virtual spaces are integrated with physical elements and objects which can interact with each other. Real-world sensor information is used to control the virtual environment in real time.

Virtual Reality (VR) is a simulated environment generated by a computer that provides are a realistic experience. Although simulated, it provides a lifelike experience. By using virtual reality equipment, you can actually be a part of a virtual or imaginary environment.

With man and machine interactions increasing by the day, the future of technology definitely looks promising!