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Artificial Intelligence

Impact of ML in the Ecommerce industry

Impact of ML in the Ecommerce industryA lot has changed in the ecommerce industry over the past decade. Technology has been one of the most crucial drivers for these changes. With AI and machine learning becoming ever more integrated into our daily lives, ecommerce is not far from being influenced by machine learning. As ecommerce continues to grow by 20% every year, technology will keep playing an important role in how customers interact with online stores. Further, mobiles will be responsible for around 70% of the total ecommerce traffic. Artificial Intelligence and machine learning will enable handling of over 80% of the customer interactions. Here’s how machine learning will impact ecommerce in the near and distant future: Customer shopping experiences: Machine learning allows ecommerce businesses to...

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AI for Marketing & Sales: Your Friendly Chat Bot

One of the most recent buzzworthy technologies has been machine learning. AI and machine learning have completely changed the way people interact with businesses in the most simplistic ways – chatbots. Chatbots are a boon to businesses as they supplement human customer service requirements and help boost sales. These are typically the chat boxes that are seen on the bottom right corner of the screens to interact with website visitors and address some of the basic queries. Chatbots are rules based programs that respond to certain words and phrases with preprogrammed answers. Especially for customer service, they are capable of gathering some basic information. Advanced chatbots use machine learning to create more authentic and personalized user experience for users. These...

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What is AI and How Deep Learning help to grow business

AI (Artificial intelligence) is making machines intelligent that can perform cognitive tasks like humans and even more efficient than humans with the help of complex computer programming and enormous data fed to get an optimal solution for the problem. Though AI came into existence since 1956, but due to lack of data and technology could not become a reality. Now proceeding further, there are two subsets of AI, Machine learning, and Deep learning. Machine learning gives computers the ability to learn without being explicitly programmed. Deep learning is a subset of machine learning, where deep artificial neural networks work as human brains and have networks capable of learning – unsupervised, from data that is unstructured or unlabeled. Let us see...

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Why every mobile app needs to be an intelligent app

The new genres of intelligent apps have become a fundamental step towards man-machine interactions. Applications that understand the ‘why’ behind the ‘what’ are considered as intelligent apps. Machine learning and data analytics are the backbones of such kind of an app ecosystem. This kind of an ecosystem essentially enables apps to suggest things, provide solutions or behave in a predictive way and in turn increasing efficiency. Intelligent apps have the ability to study user context and preferences, thereby predicting what users need. The main focus for businesses is the kind of experiences they want to deliver. When customer experiences need to be crafted intelligently, it requires the support of equally intelligent technology. Mobile apps have become the center point for...

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