Artificial Intelligence

AI for Marketing & Sales: Your Friendly Chat Bot

One of the most recent buzzworthy technologies has been machine learning. AI and machine learning have completely changed the way people interact with businesses in the most simplistic ways – chatbots. Chatbots are a boon to businesses as they supplement human customer service requirements and help boost sales. These are typically the chat boxes that are seen on the bottom right corner of the screens to interact with website visitors and address some of the basic queries.

Chatbots are rules-based programs that respond to certain words and phrases with preprogrammed answers. Especially for customer service, they are capable of gathering some basic information.

Advanced chatbots use machine learning to create a more authentic and personalized user experience for users. These programs are advanced and can make more informed and less robotic decisions. They have the ability to consider language, context and past interactions before they provide an answer.

For marketing Chatbots can:

  • Create new responses to inputs that weren’t originally programmed, using past data to draw new conclusions.

  • They can be programmed to give customers a friendly greeting like ‘hello’. If the user types a word or phrase that wasn’t originally programmed, it can analyze the phrase and determine another appropriate greeting.

  • Chatbots can improve customer relations by delivering high-quality services that users can access without having to wait.

  • Chatbots are used to increase lead generation and for performing marketing activities, conversational surveys, schedule reservations and even provide users with quotes and pricing details.

  • Some chatbots even help customers find the right products – instead of browsing products on a website. Users can tell the chatbot what they are looking for and the chatbots can return the results to users with the relevant products.

  • Some customer service chatbots can handle hundreds of service requests that companies get. These bots can tackle almost any service call from start to finish by providing information, tracking deliveries and performing automated changes to orders.

Chatbots are becoming one of the niche channels to convert, activate and engage clients. They are becoming more and more natural ways to feed clients with information or even include a call to action in order to close the deal. They could be your next friendly marketing execs!


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