Digital Marketing

Social Media Marketing For Big Brands

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Social media has been around for over 40 years, but it’s just a little over a decade ago, that it has been successfully used as a marketing tool for both big brands and small. Branding used to be focused on print media and TV ads. Social media has recently played a very important role in building brand recognition. Branding is – how you make your customers feel. For Big brands, it is all the more important to align their social media strategies with the strategies they have been building on for years. Social media is also a very different platform altogether.

Social Media Marketing for Big Brands

Let’s take a look at how big brands can use social media for marketing:

Posting Daily

Posting content daily ensures constant user engagement with your brand. If you are not posting content daily, you risk the chance of losing both engagement and customers.

Boosting Posts

Organically, probably only 10% of your followers see what you post on social media. So, how do you build your brand and keep people engaged if they aren’t even seeing your posts? The answer: boost posts!

Using The Right Creative

80% of the people remember what they see than what they read or hear. So, make sure that you are posting the right creative for your social media posts.

Conversion Ads

Create Ads on social media that are specifically meant for targeting those people who will click and convert. Optimizing ads for conversions is definitely one way to get to those customers who actually wish to engage with your brand.

Growing Followers (organic and paid)

There are two ways of growing followers – organically and with paid ads. Facebook also has a page like a campaign to grow your followers. So, share amazing content and target it to the right audience.

Monitor Daily

Blindly posting every day will not help. Make sure that you monitor daily and check insights to check progress.


It’s important to have several touchpoints with your customers to warm them up to your brand. It’s a process until they finally turn into loyal customers. Retargeting ads and posts could do the trick.

So, whether a big brand or small, it’s essential that you have your social media strategies planned in advance. This will give you leverage over the other brands and keep your customers returning and loyal.


Android 10 with Features – Everything You Need to Know

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Android 10 is here with smarter features that enable and empowers users to use their devices more conveniently and responsibly.

Android 10 with features

Here’s a quick rundown of the main highlights of the update:

  • Live caption: With a single tap, Live Caption can add captions to all your videos, images and audio messages. Without needing Wi-Fi or data on your phone.
  • Smart reply: In Android 10, you get more than just suggested responses – you also get recommended actions. So, if you message a friend for a location for dinner, you also will get directions on Google Maps.
  • Sound Amplifier: With a sound amplifier feature, you can boost the sound on your phone, filter the background noise and fine-tune the sound settings such that they suit you the best. Simply plug in your headphones and everything is much clear!
  • Gesture navigation: Gestures are now quicker and more intuitive and smoother. You can go backward, forwards or pull up the home screen more easily.
  • Dark Theme: The dark theme helps keep the battery life longer. It changes how your Google apps look.
  • The newest devices: The new Android 10 supports foldable and the new 5G devices.
  • More control over data and privacy: With Android 10, you get more control over your data and privacy. You get smarter controls to help you decide how and when data on your device is shared.
  • Get security updates faster: In Android 10 you’ll get security updates sooner and faster than any of the previous versions. Security and Privacy fixes can now be sent directly from Google Play.
  • Digital wellbeing: Android 10 has tools that offer digital wellbeing to strike the right balance with technology.
  • Focus mode: You can focus better with features to block out distractions. Certain apps can be paused temporarily or you can turn off distracting apps on your phone.
  • Family Link: You can set digital ground rules for your family. You can set screen time limits and view app activity.

Android 10 offers a great deal of newer and smarter features across everything – from your camera to settings. There’s something in it for each user!