Event Planning for eCommerce Flash Sales

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To begin with, a flash sale is when products are available in limited quantities, at discounted prices and for a limited time. A sense of urgency is created and this leads to higher sales volumes as well as extra market attention. The urgency to save on high-value items before time runs out incentivizes customers to make quick purchases and encourages them to shop at your store.

Event Planning for eCommerce Flash Sales

So, after you have tried out all the usual sales tactics, running a flash sale for eCommerce store could be just what your store needed. It drives higher than normal traffic to your store and hence it is essential that your pre-plan a number of things to take full advantage of the flash sale.

Here are a few tips for planning eCommerce Flash Sales

Choose wisely

The items you choose and the discounts you offer make a huge difference. It’s wise to select items that can provide you with a profit even if they weren’t sold at full price. Select some items that are seasonal and may not clear until the next season or some that are expensive yet in-trend or appealing to the customers.

Set the date wisely

Setting the date is just as important as choosing the items. With this, you can get your affairs in order by planning the inventory and having enough staff onboard at least during the time you run a flash sale.

Design landing pages wisely

Landing pages would allow your customers to share the link specific to the sale with their friends and family and would allow you to share information easily with your customers.

Build hype around your event wisely

Build hype around existing customers and tap new customers while you promote your flash sale. Leverage email marketing lists. Develop marketing content and social media content to create that extra exposure for your campaign.

Is your site equipped to handle the traffic?

Now that the wheels are in motion, make sure that your site can handle the influx of traffic that the flash sale will bring. Talk to your hosting provider for extra bandwidth. Further, make sure you have configured enough payment methods and support options for customers to call if they have any queries.

Finally, pre-planning will ensure that half the battle is won – don’t leave anything for the last minute!

Internet of Things

How IoT Will Transform The Real Estate Industry

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Especially for the real estate industry, IoT at a first glance does not seem very relevant, but if you take a closer look, IoT has the potential to radically change the way things work. With changing customer preferences and everchanging demands, businesses will see IoT playing an increasingly important role in real estate.

How IoT Will Transform The Real estate Industry

So, what exactly does IoT mean for the real estate industry?

Disruptive technologies fuel the growth of smart spaces. There has been a steady rise in devices and sensors being used for capturing data. IoT enables real estate providers to create differentiated value to customers by providing smart solutions to control various systems at home, office and other spaces. Capturing data from sensors combined with the power of analytics gives IoT the potential to offer insights that could transform the way real estate industry traditionally works.

IoT makes spaces ‘smart’

On a constant quest for automation that could make life easier, IoT offers real estate industry with smart devices that not only do that but also offer operational efficiency and better economic benefits. Data from devices can be gathered, analyzed and users can be notified of any irregularities in the functions.

IoT has a significant impact on energy efficiency

Especially in the real estate industry, IoT could play a key role in capturing the pattern of energy consumption and initiate preventive maintenance. This will ensure smooth operations and can be directly translated to tangible benefits such as operational cost reduction and intangible benefits such as seamless operations.

IoT helps faster decisions

Because IoT gathers enough data and has the ability to analyze it, maintenance decisions could be more predictive rather than reactive. It speeds up the entire decision-making process.

Many times, the lack of inoperability between the devices create a hindrance in the effective use of IoT. IoT, applied in the right way could add value to many processes in the real estate industry and will drive the way businesses work in the future.

Artificial Intelligence

Transforming the Mobile Gaming Industry With AI-powered Analytics

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Mobile gaming gives people shared experiences, plus, these games happen in a virtual world and every aspect of the game is measurable. So, Big Data and gaming go well together. Big Data along with AI-powered analytics can help measure certain key KPIs that are essential for understanding the performance of the mobile game. Some of these KPIs include a number of active users, where they come from, the number of new sign-ups, daily Active users, monthly active users, and customer lifetime value, etc. Event-based analytics can also be set to reveal opportunities by showing more about what users are doing on an app. The ability to gather data and the ability to analyze it creates new opportunities in the Mobile Gaming industry.

Transforming The Mobile Gaming Industry With AI Power

So, what can analytics do?

Analyzing millions of hours of data can provide greater insights into which parts of the games are popular and companies can use this information to increase user interaction. Through analytics, companies can also analyze when exactly the users abandon the game and strategize for improvements. Analytics can also be used to identify bottlenecks and issues within the game. Further, if there were any major changes like moving from a free version to a paid version of the game, analytics can provide insights into customer engagement and behavior.

Data and AI powered analytics

Data by itself is of no value, unless it is converted into actionable intelligence via analytics. Especially in the gaming world where millions of interactions happen at any given time, any anomaly can have a huge impact. AI-powered analytics can discover issues in real-time and alerts can be sent out – enabling the teams to take quick decisions to fix things. These kinds of analytics can provide unique insights and the teams can quickly review critical metrics by breaking down crashes by specific areas like the app, the platform, and the engineering team can deploy appropriate fixes before they impact the business in terms of downtime and in turn money.

Companies no longer have to depend on reactive solutions like relying on crash reports, customer support case details or wait until a further disaster occurs. AI could give you enough insights to work on – more effectively and more efficiently.

Enterprise Mobility Solutions

The Importance of Enterprise Mobility Solutions

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The shift in work habits of employees has made mobile devices an integral part of enterprises. Employees now have easy access to data, and can easily communicate too. As a result, enterprises have begun focusing on developing strategic enterprise mobility solutions that help improve customer responsiveness and in turn, business growth. Enterprise mobility has the potential to offer tangible benefits by making information more accessible and business processes more streamlined.

The Importance of Enterprise Mobility Solutions

Let’s take a look at why enterprise mobility solutions are important for the future:

Real-time data:

Data can be reviewed and analyzed instantly from the smartphone and necessary measures can be taken sooner. It greatly expedites the decision-making process, thus increasing efficiency.

Faster allocation of tasks:

You can quickly assign and reassign tasks to meet the demands of the company. Prompt assignment of tasks results in increased efficiency.

Greater operational efficiency:

It offers greater efficiency across the value chain: Mobility software is deployed to be perfectly in sync with the company database. Employees thus have easy access to all the relevant information to deal with customer demands in a timely manner. This helps achieve high operational efficiency.

Employee productivity:

Mobility solutions enable employees to work from any location and participate in business transactions. This kind of flexibility boosts productivity.

Enhanced collaboration:

Effective communication is the key driver for business growth and innovation. Enterprise mobility solutions facilitate teamwork and help minimize risks thus providing higher ROI (Return On Investment).

Strategic adoption of enterprise mobility solutions can have a transformative impact on organizations. It builds a collaborative culture and helps implement workplace practices – especially for large organizations. Those businesses with a complete understanding of the value of enterprise mobility solutions can gain a competitive advantage and experience improvements in operations as well as customer handling, resulting in business growth.