Android

How GDPR will affect the business in the App world

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The General Data Protection Regulation (GDPR) serves to protect data and allow citizens to exercise greater control over how organizations use their data. But, what’s in it for app developers? How will it affect businesses in the app world?

Here are some of the ways in which the data privacy policy and recent changes to the GDPR will most likely impact the app development process. It’s important that app owners understand how GDPR affects their products directly.

  • It’s crucial that your language in the end user license agreement of your product’s data privacy policy explicitly states that any data that the app collects will be securely stored within the app’s system.
  • The app owners should also focus on providing users with the option to delete their accounts and all the data associated with it from the system.
  • Some of the apps also rely on third parties for data analytics features. App owners of such apps must also ensure that these analytics packages are also compliant with the GDPR rules.
  • App owners must also re-evaluate their security protocols and the tools they use for the same. The manners in which passwords are stored also need to be in compliance with the GDPR rules.
  • Especially products and apps that serve the EU customers will need urgent revision and compliance with the GDPR policy. App owners can put temporary restrictions until the changes are made.

So, as app owners, businesses need to check their past projects and future app development projects to ensure that they prioritize compliance with GDPR and that data privacy policy changes.

It’s not only about following a new set of regulations. For most businesses, it’s about letting your customers know that you as a company value their privacy and are willing to take action to protect it.

Android

How & Why to Increase Readability in UI Design

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User interfaces designed with care should be able to guide the users and take them from one logical place on your application or website to the other. If an app cannot do that, the users will leave and never return. In short, the user interface should be so easy to use and ‘readable’ that it conveys the right information, enabling users to recognize and get that information effectively and maximize the user experience. So, how can you maximize this readability in UI design? Well, the core of readability is the visual hierarchy and the core of visual hierarchy is the logicality. Ultimately, the logic that helps the user traverse your app is the key concept that affects or influences the readability.

Let’s understand Logicality

Logicality consists of a number of things such as dependencies, similarities, and differences. Dependencies usually mean that the contents from the lower levels belong to the contents from the upper levels. Similarities include the content on the same level and differences mean the content which does not belong to the same levels.

Let’s understand Visual Hierarchy

Once the logical relationships are established, creating a visual hierarchy gets easy. Building contrasts and organizing them to provide a decent visual hierarchy is the aim.

Some of the factors affecting visual hierarchy are:

Size

Size is one of the most effective factors that help control visual hierarchy. The bigger the element, the higher the level – this concept works for both – text and images. Setting up of different sizes for the elements on different levels is very helpful to build basic infrastructure of visual hierarchy.

Font weight

Font weight is used to emphasize the text or reinforce the contrast. The bolder the text, the higher the level will be.

Color

Adding colors help highlighting or to classify the information. The elements in different colors are more eye-catching. However, there should be a limited number of colors and remember to add them only to the necessary parts.

Opacity

Altering the opacity enables you to build contrast in the UI.

Proximity

Elements that are close to each other are regarded as a group. Proximity can help classify objects in a group. This improves information recognition and enables users to respond correctly.

Similarity

Objects with a similar appearance are generally perceived as a group. They have similar functions and are on the same level.

Great readability makes the interaction between users and the interface smooth. Figuring out the logical relationships between the elements is the foundation of creating a clear visually appealing user interface!

Virtual Reality

Virtual reality is the next big advertising industry

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Virtual Reality creates simulated, immersive computer-generated experiences through software and wearable devices. The user’s settings and surroundings are replaced with the simulated ones. VR technology is also interactive and the user can interact with the simulated surroundings too. VR is growing and seeping into the marketing field too and is poised to become the next big channel for brand communication and advertising.

Virtual Reality in advertising

Innovations in the advertising industry have become a growing part of the VR market. Rather than a set of slogans and attractive images, marketing will now be all about selling an experience that influences buying decisions. Consumers will experience the product in an exciting new way prior to the purchase. This type of virtual experiences will be crucial for the luxury travel segment, transportation, hospitality and many more.

Especially since the immersive experiences invite participation from the users, advertisers will earn the audience’s trust by demonstrating a product or a service, rather than simply telling them about it. The two-way communication (virtual) will grab greater attention.

The advertisements that include VR will genuinely ‘delight’ customers in more ways than what traditional media could achieve.

What’s next?

In a world where consumers expect more value addition from products and services they purchase rather than just good deals, customer engagement with real – lifelike experiences has become all the more crucial for marketing.

Right now, the Virtual Reality spaces are quite unsaturated by advertising content. Brands are steadily moving towards adopting VR as a part of their marketing strategies. With the growing number of VR device owners, more and more brands will inevitably tap into this space. Brands should, however, understand that the user experience is largely dependent on the ad delivery and creating content that is impactful enough to engage the customer is an important factor. VR in advertising is poised to be the next big thing in advertising – if implemented right!