Navigating you to the Right Technology at the Right Time

July 2018

How GDPR will affect the business in the App world

The General Data Protection Regulation (GDPR) serves to protect data and allow citizens to exercise greater control over how organizations use their data. But, what’s in it for app developers? How will it affect businesses in the app world? Here are some of the ways in which the data privacy policy and recent changes to the GDPR will most likely impact the app development process. It’s important that app owners understand how GDPR affects their products directly. It’s crucial that your language in the end user license agreement of your product’s data privacy policy explicitly states that any data that the app collects will be securely stored within the app’s system. The app owners should also focus on providing users...

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How & Why to Increase Readability in UI Design

User interfaces designed with care should be able to guide the users and take them from one logical place on your application or website to the other. If an app cannot do that, the users will leave and never return. In short, the user interface should be so easy to use and ‘readable’ that it conveys the right information, enabling users to recognize and get that information effectively and maximize the user experience. So, how can you maximize this readability in UI design? Well, the core of readability is the visual hierarchy and the core of visual hierarchy is the logicality. Ultimately, the logic that helps the user traverse your app is the key concept that affects or influences the...

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Virtual reality is the next big advertising industry

Virtual Reality creates simulated, immersive computer generated experiences through software and wearable devices. The user’s settings and surroundings are replaced with the simulated ones. VR technology is also interactive and the user can interact with the simulated surroundings too. VR is growing and seeping into the marketing field too and is poised to become the next big channel for brand communication and advertising. Virtual Reality in advertising Innovations in the advertising industry have become a growing part of the VR market. Rather than a set of slogans and attractive images, marketing will now be all about selling an experience that influences buying decisions. Consumers will experience the product in an exciting new way prior to the purchase. This type of...

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