Digital Marketing

How to Make in App Advertisements Effective

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It is observed that most of the mobile app users prefer to download free apps rather than pay for registration – no matter how low the app is priced. It’s a challenge for app developers to monetize their mobile app in such cases. This is exactly where in App advertisements step in – they are the life of the freemium model of app monetization.

Here are a few ways in which you can make your in App advertisements effective:

Advertising strategy

For in App advertising, ensure that the users are not forced to purchase in order to use the app’s functionality. This would invariably bring down the number of users for your app. Negative app ratings will increase and your app’s popularity will go down. You’re in App advertising needs to be such that it generates revenue for you and at the same time entertains and engages the audience.


In-App purchases must stick to the rule of conduct and the model should be completely honest, transparent. Especially the apps that cater to the younger generation and children, should have stricter rules. Transparency and honesty about the features and functionality of your app help build trust.

The malware menace

It’s always a good idea to conduct some research and choose the right mobile ad networks to partner with. The last thing you want is your awesome app being distributed along with a malware advertisement.

After all, the success of your app in any app store depends entirely on the user acceptance of your app. If the users feel they can trust your app, they will not only download it but also trust the in-App advertisements that you send out.

If users find flaws in the in-App advertisements, they will definitely get rid of the app. So, don’t let your awesome app be flawed due to the in-App advertisements that you include. Keep your in App ads as clean and simple as possible and ensure that you create a great experience for your users!

Business Intelligence

Analytical Dashboard: Speeding up the decision making

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Decision makers have a crucial role to play in any form of business planning. Their judgments need to be based on proof and a solid foundation with relevant facts and figures. This is exactly why they need tools to transform data into information and information into a presentable business format that can provide them with the required information to back their decisions.

Dashboards are undoubtedly the most preferred Business Intelligence tools that are not only implemented because they are easy, but also because they provide accurately – at a glance analysis of the most complex data available.

Just getting a dashboard up and running doesn’t guarantee that it’s a success. Well, it’s essential to look deeper and see if the data and it’s visualization actually improves the decision-making process and how. It’s important to note that, successful dashboards are organized, useful and include targets that could enable businesses to have insights into trends and predictions.

Define the audience and type of dashboard

Dashboards need to be customized in order to make the decisions more effective. It’s important to know who will use the dashboard and collect the data. Dashboards can be strategic, analytical or operational. Any dashboard cannot be all three at the same time. So, organizations need to have a clear understanding of what data they need for decision making.

Dashboards help people engage with the data they have collected

A dashboard is a window into the data and can help you understand whether the information you have is good or bad or enough to base your business decisions on. These dashboards should be aligned with the indicators that link to the strategic goals and directions and stay focused. Dashboards should make complex data available to users in an accessible way to determine what is useful, productive and credible and leave out what is exciting but extraneous. IT should also give a deeper look into the outcomes and impact.

Analytical dashboards are not only a visual representations of data, in fact, but they are also the perfect tool – or a business solution to gain insights into the more crucial data that is required to make strategic business decisions. They provide a level of evidence that is required to make good decisions and have perfect data served up into a perfect visualization to make these decisions easy.

Content Marketing

Video content and its impact on sales

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A video speaks louder than images and words (literally). Well, a one-minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing emails can boost click-through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales:

Video content promotes brand recall

A video – being both visual and auditory is easier for many users to remember, than text-based content. When customers watch a video, they remember your marketing content better and hence your brand. This translates to more sales and leads.

Videos help boost your site’s SEO

65% of the decision makers are redirected to the website to view the branding video. This will definitely improve your site’s SEO efforts by driving more and more people to your homepage.

Videos help build trust

Trust is the foundation of all relationships – even in business. So, building trust should be a goal on its own. A video is a great medium to engage users, build conversations and ignite emotions. It has a powerful impact on sales.

Videos engage even the laziest buyers

A video is super easy to understand and consume. In today’s busy life, no one has the time to read long product descriptions and service offerings. A video of your product in action should be just enough for decision-makers to take quick decisions. Videos have the potential to capture a wide audience – even the laziest ones!

Videos can be a powerful medium for marketing and improving sales. They are more affordable and are easy to spread too. Advertising at minimal costs, building trust and business relationships and boosting your site’s SEO and conversion rates was never so easy!