Navigating you to the Right Technology at the Right Time

May 2018

How to make in App advertisements effective

It is observed that most of the mobile app users prefer to download free apps rather than pay for registration – no matter how low the app is priced. It’s a challenge for app developers to monetize their mobile app in such cases. This is exactly where in App advertisements step in – they are the life of the freemium model of app monetization. Here are a few ways in which you can make your in App advertisements effective: Advertising strategy For in App advertising, ensure that the users are not forced to purchase in order to use the app’s functionality. This would invariably bring down the number of users for your app. Negative app ratings will increase and your...

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Analytical Dashboard: Speeding up the decision making

Decision makers have a crucial role to play in any form of business planning. Their judgements need to be based on proof and a solid foundation with relevant facts and figures. This is exactly why they need tools to transform data into information and information into presentable business format that can provide them with the required information to back their decisions. Dashboards are undoubtedly the most preferred Business Intelligence tools that are not only implemented because they are easy, but also because they provide accurate – at a glance analysis of the most complex data available. Just getting a dashboard up and running doesn’t guarantee that it’s a success. Well, it’s essential to look deeper and see if the data...

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Video content and its impact on sales

A video speaks louder than images and words (literally). Well, one minute video is equivalent to 1.8 million words and by 2019, it is projected that videos will claim more than 80% of all the web traffic. Adding a video to marketing mails can boost a click through rates and embedding them in landing pages can increase the conversion rates by over 80%. 90% of customers report that product videos help them make purchasing decisions.  Even decision makers would rather watch a video than read an article or a blog post online. Here’s everything you need to know about video marketing and why it’s being hailed as the future of sales: Video content promotes brand recall A video – being...

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