Android

10 mobile app mistakes to avoid

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Developing a mobile app takes a lot of flexibility and focus. There are just too many trends out there to follow and pay attention to – or disregard. The bottom line is, if your app does not appeal to your customer base, it may not even be worth your efforts. It’s easy to make mistakes. Be aware of the most common mistakes of mobile apps development and avoid them to build a great app:

Including Too Much

Brands tend to include everything that they have on the website into a mobile app. However, mobile apps require experiences that allow users to quickly accomplish a task that might take a really long time on a website. It’s crucial that businesses identify the key cases that really add value to user experiences.

Not considering how your users will use it

Businesses need to understand the ‘need’ for the app from a user’s perspective. Think about whether your app actually addresses some kind of need or is simply an extra tool to engage with your customers. Look into your customer base and understand what they need and how they wish to engage on mobile. That will give you an idea of what to include in your mobile app.

Not enough testing

The market is getting fiercely competitive by the day. So, avoid making the mistake of not testing your app thoroughly. The quality of your app reflects on your brand too.

Focusing on more downloads

Getting too many downloads without retention is of no use to your business. Users must not only find your app worth downloading, but also find it worth using repetitively.

Not planning ahead

Before you begin, ask yourself a lot of questions. Why are you building this app? Who is your target audience? Why would they want an app as opposed to the current website? After that, you can create a plan for the development of your mobile application.

Multiple platforms

Developing for all possible platforms is obviously a tempting option, but it’s important for brands to put in a little effort to ensure which platform is most widely used by their customer base. It’s best to figure out what works and which platform needs to be focused upon.

Not considering retention

Usually for a new mobile app, gaining maximum downloads is the aim. It’s important to understand that retention is as important as downloads. A ton of downloads with single-use may not prove helpful in the long run.

Expecting immediate ROI

It’s easy to have a positive bias while developing a mobile application. However, it’s important to have a marketing plan ready to be able to realize the ROI sooner.

Not having a marketing plan

If you do not have a marketing plan, all your development efforts are in-vein!

Optimizing your app for the app stores

It’s important that your app appears among the first few search results in the apps store. Optimize your app to ensure that.

Digital Marketing

Define your purpose before you go digital

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With consumers and businesses being constantly online, there’s no doubt that a big part of your marketing strategies is focused on digital marketing. But, when you are looking at growing your business, the sheer options that are available are overwhelming. There’s already so much to do – so, how should businesses maintain an agile digital strategy which is just enough to help them grow, but not too much to create chaos?

To begin with, you must have a strategy that focuses on achieving your desired goal. Depending on the scale of your business, you might chalk out multiple goals too. It’s important to define the purpose of going digital before you dive in.

Here are a few things to think of before you decide upon your ‘go digital’ strategy:

Study your buyer personas

Every business must know “who” you are marketing to. So, your first step is to create buyer personas. Ideal customer personas can be created by researching, surveying and understanding your target audience. Collect all the demographic information such as location, age, income etc.

Identify your goals

Define the fundamental goals of the business and then design the digital strategy around it. Understand which part of your business will be most profitable by going digital. You need not simply digitize anything and everything.

Evaluate your existing digital channels and assets

When considering your available digital marketing channels or assets to incorporate into your strategy, it’s helpful to first consider the bigger picture to avoid getting overwhelmed.

Your Path to Digital Success

Your strategy should be very specific to your business. The purpose of your strategy is to map out the actions you’re going to take to achieve your goal over a period of time as long as that’s true, you’ve nailed the basics of creating a digital strategy.