A glance at a picture is enough to convey ten pages words – Right? Natural human behavior is to remember pictures than written words. The impact of image memories creates a long-lasting effect. Hence, they possess great recall value while using this concept in designing a website. Driving sales through the website in the niche market is a tricky task. Web design has a bearing on the way you entice prospects into subscribing to your services. This makes it imperative to keep track of trending designs and adapt popular themes. Web designs are in a state of flux. This section sheds light on the latest trends that are making headlines. Responsive web design – has gotten numerous dimensions with vivid UI patterns making their way in the market. Each aspect of the web page which calls for user transaction is getting a facelift with persuasive designs. Site’s interactivity and engagement quotient – are made more gripping with ideas narrated through rich animations. Effects like parallax scrolling, notifications popping up, spinners, loading bars, hover tools and so on have allowed for seamless transitions on the web page. Micro-interactions – on web pages, such as feedback communication, notification of the result of the action, etc., have been made more human-oriented and conversational with the thrust on more usability and less distraction Realistic designs – by harnessing the potential of ‘Material Design’, Google‘s style language is picking up. Designs are created using shadow effects, depth, and movement; while remaining minimalistic and UX oriented. Flat web designs – characterized by depth adding long shadows, dynamic color schemes, simple typefaces, ghost buttons, and uncluttered UI are still popular. Why you can’t afford to continue with a stale design? 1. Getting more conversions Alluring designs establish you as an authority in the visitor’s perspective and brings better conversions for call-to-action. Landing pages inspire visitors to navigate to inner pages for seeking more information. Site atmospherics are geared to complement your brand’s tone and engagement strategy. 2. Giving reflection on your market strategies Your agile marketing tactics need appropriate reflection through the site’s pages to keep loyal users engaged and motivate new prospects. 3. Streamlining site’s architecture Your site may be grappling with deficiencies that can be set right with redesigning. This will help you cater more efficiently to users. Making it easily reachable, smooth site navigation, giving proper exposure to important elements and updating your products’ info. 4. Being responsive and having an edge over competitors Responsive designs are the need of the hour. Your niche adversaries are opting for it. If you still choose to turn a blind eye to these developments, your venture is soon going to sink. Don’t think anymore. Act now decisively. 0