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How & Why to Increase Readability in UI Design

User interfaces designed with care should be able to guide the users and take them from one logical place on your application or website to the other. If an app cannot do that, the users will leave and never return. In short, the user interface should be so easy to use and ‘readable’ that it conveys the right information, enabling users to recognize and get that information effectively and maximize the user experience. So, how can you maximize this readability in UI design? Well, the core of readability is the visual hierarchy and the core of visual hierarchy is the logicality. Ultimately, the logic that helps the user traverse your app is the key concept that affects or influences the...

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Virtual reality is the next big advertising industry

Virtual Reality creates simulated, immersive computer generated experiences through software and wearable devices. The user’s settings and surroundings are replaced with the simulated ones. VR technology is also interactive and the user can interact with the simulated surroundings too. VR is growing and seeping into the marketing field too and is poised to become the next big channel for brand communication and advertising. Virtual Reality in advertising Innovations in the advertising industry have become a growing part of the VR market. Rather than a set of slogans and attractive images, marketing will now be all about selling an experience that influences buying decisions. Consumers will experience the product in an exciting new way prior to the purchase. This type of...

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Things you need to know about GDPR and its Compliance

Our lives are ‘digital’ by all means. We search online, shop online and while we do all these routine daily ‘online’ tasks, we rarely think that we are leaving our digital footprint online. These are the impressions we leave online and are permanent and public records that can be easily recovered or retrieved. So, this leaves a lot of scope for misuse or even actual data theft. Personal data that users store in digital spaces is therefore at a risk. This is exactly where GDPR (General Data Protection Regulation) comes into action. GDPR brings with it a unified approach to solve this and defines clearer requirements and highlights what ‘personal data’ is, and also defines steeper penalties for not being...

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Mobile Security Tweaks For Enterprise Data

As more and more employees go mobile every day, enterprises find it increasingly difficult to keep the security knots tight and save the enterprise data from being compromised due to cyber attacks. Employees using mobile devices also access data and sensitive information that is stored on enterprise servers and cloud. But, cyber attackers pave their way through backend systems and the cloud. Some of the mobile apps intentionally pull data from the mobile devices. This information is usually user location, calendar entries, access to iCloud storage etc. Enterprise data that is accessed through such phones are at a huge risk of leaks. Mobile apps are considered as the easiest targets for security breaches and enterprise data theft. Even certain legitimate...

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